Business Case

Podcast: The Business Of Banking Youth

Wednesday, September 10, 2014

Can youth savings in the developing world be good social policy and make business sense for banks? New America Senior Policy Analyst Scarlett Aldebot-Green and guest, Tanaya Kilara, a Financial Sector Analyst for the Consultative Group to Assist the Poor, discuss a new framework that helps financial institutions decide whether, when, and how banking youth can be good for business.

Analyzing the Business Case for Youth Savings

Tanaya Kilara, CGAP
Barbara Magnoni, President of EA Consultants
Monday, July 21, 2014

Youth under the age of 25 represent almost half of the world’s population today. For financial institutions, they are undoubtedly the clients of tomorrow. Yet many financial institutions steer clear from viewing youth as customers because it is difficult to serve them in a profitable manner. Marketing to these individuals is expensive, young customers generally operate in very small monetary amounts, and parents are their most significant influencers. Instead, financial institutions tend to focus on the more lucrative adult population and the short-term gains that come with that market.

"Bringing the Bank to the Unbanked While Making Bank" Blog Series Post #2: Treasure at the Bottom of the Pyramid

Ebere Anosike, New America Foundation
Monday, March 31, 2014

"There is a growing ecosystem of private companies enabling micro-entrepreneurs to build assets and make investments."

"Bringing the Bank to the Unbanked While Making Bank" Blog Series Post #1: Cash Is King, Even When It Phones In

Ebere Anosike, New America Foundation
Friday, March 28, 2014


"It is a cash is king mentality even as mobile money is the medium. The allure of cash flow is its flexibility and 'spendability.'"

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