Business Case

Analyzing the Business Case for Youth Savings

Tanaya Kilara, CGAP
Barbara Magnoni, President of EA Consultants
Monday, July 21, 2014

Youth under the age of 25 represent almost half of the world’s population today. For financial institutions, they are undoubtedly the clients of tomorrow. Yet many financial institutions steer clear from viewing youth as customers because it is difficult to serve them in a profitable manner. Marketing to these individuals is expensive, young customers generally operate in very small monetary amounts, and parents are their most significant influencers. Instead, financial institutions tend to focus on the more lucrative adult population and the short-term gains that come with that market.

"Bringing the Bank to the Unbanked While Making Bank" Blog Series Post #2: Treasure at the Bottom of the Pyramid

Ebere Anosike, New America Foundation
Monday, March 31, 2014

"There is a growing ecosystem of private companies enabling micro-entrepreneurs to build assets and make investments."

"Bringing the Bank to the Unbanked While Making Bank" Blog Series Post #1: Cash Is King, Even When It Phones In

Ebere Anosike, New America Foundation
Friday, March 28, 2014

 

"It is a cash is king mentality even as mobile money is the medium. The allure of cash flow is its flexibility and 'spendability.'"

An A-Z Guide for Implementing Savings Programs for Low-Income Youth

Nicole Tosh, New America Foundation
Tuesday, January 15, 2013

There are two important questions that an institution must ask when understanding the business case for youth savings:

1) What can youth savings do for my business?

2) What can youth savings do for my customers?

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