Youth Savings Accounts
"Measure Twice, Cut Once" Blog Series Post #3: A Simple Solution For Complex Needs: How BoK Used Pilot Findings to Focus On What Really Matters
Tuesday, April 30, 2013
"The market research behind BoK’s “CYBY” youth savings product revealed some seemingly contradictory findings."
Mobile Phones for Microsavings: Can Mobile-Enabled Savings Products Bridge the Youth Financial Services Gap?
Monday, April 29, 2013
1. Are mobile phones the most effective tools to reach youth? 2. Do the lessons learned around adult access and usage of mobile phones apply to youth? 3. How do we bridge the gap between financial services and youth in strict regulatory environments which limit access to basic tools like SIM cards?
"Measure Twice, Cut Once" Blog Series Post #2: Getting to Know You(th): How Piloting Allowed HFC Bank to Sharpen Its Value Proposition for Young People
Tuesday, April 2, 2013
"It was clear from the pilot that kids wanted to save – even after the initial three-month restriction on withdrawals had expired, those accounts registered only 7 withdrawals as opposed to 470 deposits in the first three and a half months following the pilot test launch.”
Monday, March 18, 2013
"Piloting was not easy, but was crucial in yielding valuable lessons that enabled these banks to successfully launch their youth savings products when they finally rolled out network-wide in 2012."