"Measure Twice, Cut Once" Blog Series Post #2: Getting to Know You(th): How Piloting Allowed HFC Bank to Sharpen Its Value Proposition for Young People
Tuesday, April 2, 2013
"It was clear from the pilot that kids wanted to save – even after the initial three-month restriction on withdrawals had expired, those accounts registered only 7 withdrawals as opposed to 470 deposits in the first three and a half months following the pilot test launch.”
Monday, March 18, 2013
"Piloting was not easy, but was crucial in yielding valuable lessons that enabled these banks to successfully launch their youth savings products when they finally rolled out network-wide in 2012."
Friday, March 1, 2013
Marking the release of Half the Sky: The Game, New America's Jamie Zimmerman and Greta Byrum discuss the potential for social cause gaming and mobile games to raise awareness and spur behavior change toward girls' and women's social and economic empowerment.
Friday, February 22, 2013
"Discussion centered on combining education with access – how to reach children, who will teach them and which products will appeal to young consumers. CYFI’s charge, once they determine content and delivery methods, is to take the efforts to scale."