"Monique Cohen points out some of the most common assumptions about how youth in developing countries use mobile banking and mobile phones. These assertions, some tantalizing and many requiring further substantiation, suggest that more research needs to be done in order to effectively market mobile banking and other mobile-enabled services to youth. New America Foundation has developed a survey as a means to investigate some of these assumptions. We invite you to share your thoughts on youth financial services and mobile technology here."
We hope you will participate in this brief 10-15 minute, confidential survey as an opportunity to find out what your peers think about:
How low-income youth use mobile phones.
Which tools currently offer the greatest opportunity for success, both now and in the future.
Whether youth and adults have differing needs regarding mobile technology.
What the greatest obstacles are to using technology to achieve financial inclusion and capabilities.
Getting to Know You(th): How Piloting Allowed HFC Bank to Sharpen Its Value Proposition for Young People
"It was clear from the pilot that kids wanted to save – even after the initial three-month restriction on withdrawals had expired, those accounts registered only 7 withdrawals as opposed to 470 deposits in the first three and a half months following the pilot test launch. In this way, said Christine Kwaning, then manager of the Ashaiman branch, the pilot 'gave us an opportunity to know that there are people who desire to save for the future but do not know how to go about it.”
"Piloting was not easy, but was crucial in yielding valuable lessons that enabled these banks to successfully launch their youth savings products when they finally rolled out network-wide in 2012. Over the next few months, YouthSave will be sharing the experiences of these three partner banks through the Measure Twice Cut Once blog series, in advance of a comprehensive publication that will distill lessons learned across the pilots."